I was recently reminded of the power and importance of culture in determining the effectiveness of an organization. My reminder came, ironically, while attending a leadership course in Orlando where the primary instructors were members of the Disney Institute. The purpose of the Disney course was to teach, among other things, leadership excellence and the role of culture in driving superlative employee engagement and performance.
Whether you love or hate Disney (hard to imagine anyone hating Disney), one can not deny that they have an incredibly powerful and profitable business. From just over $6B in 1991 to over $36B at the end of 2009, it is a company that knows both how to grow, and how to create a customer experience that keeps them coming back for more. And both of these things create great returns for investors.
Despite their business acumen, however, I found the curriculum of the Disney Institute to be less inspirational that I had expected. A great portion of the "class" was educating attendees on how great Disney was, and despite the promise of also hearing about the problems and challenges that would normally accompany such a large firm, the bulk of the course seemed more like a Disney sales pitch than a real course on either service excellence or leadership.
One section of the course covered the importance of culture in determining a firm's performance. This portion of the class, while certainly important, was taking far too long to get to the point; which was, in a nutshell, that culture can be designed such that it supports consistent delivery of exceptional quality service. 50 minutes into this discussion I excuse myself for a quick break.
As I head to the water fountain I see a man in the hallway working on his computer. The only thing noteworty about this gentleman was the shirt he was wearing; two Latin words spanned his chest - Semper Fidelis. As I walk by I simply say, "Semper Fi Mac". He quickly and enthusiastically answers back.
Two Latin words. A three word greeting. From there it turned into a 30 minute discussion of "when were you in?", "what units did you serve under?", "do you remember Camp Upshur?", etc. In an instant I was connected to this guy in a manner and on a level that people that work together for 30 years in corporate America never experience. It quickly occurs to me that this is the definition of compelling culture. That two people completely unknown to each other connect and share with great pride distant memories of a common organization is something that Disney could only imagine possible.
As the conversation closes, I mention why I am in Orlando and how the instructors at Disney could well learn from the Marine Corps. His response fascinated me.
"I consider myself the 3rd brick layer from the left, for I fought on the Barbary Coast. I bled in Nicaruaga during the Bannana Wars. I was there for the Civil War and both Great Wars. And I was one of the last to leave Saigon. I am forever part of the Corps, and the Corps is forever part of me. To this day I believe that, as others did before me, I laid the bricks that future Marines will walk and build upon."
Replicating the strong and forever binding culture of the Corps is probably not possible in the corporate world. Nonetheless, I think organizations can design their culture that creates not just great outcomes, but that also creates great teams. Great teams consist of both productive and enthusiastic employees. And all this greatness results in superlative service and, in almost every imaginable case, profitability.
The key to success? Great people and a culture that binds them together.
Now, go build it.